About Navigate Engine
Navigate Engine is the diagnostic layer above the platforms a business already runs. It reports what state that system is in, against a standard that does not move.
The same sequence runs on every connected account, in the same order, every night.
HYDRATE
HydrateEngine reads reality. Every campaign, ad group, keyword, landing page, conversion, audience and pixel is pulled from the platform APIs into one structure. 31 entity types, observed rather than described to us.
CHECK
CheckEngine evaluates reality. 248 checks run nightly and return pass, fail or unknown. Configuration is checked before performance, because performance measured on a broken configuration is not a measurement.
LAUNCH
LaunchEngine changes reality. The correction is written back through the same APIs the data came from, then the check runs again. Nothing is called fixed until it passes.
NORMALISED TARGET
DISTANCE TO STANDARD
One ask enters the board at the top. Its chief executive distils the request, routes it to the director who owns that domain, reviews the returned work, and hands back something finished. Then it loops.
