Spec Website

Define the website you need before design or build begins. Get a sitemap, page briefs and journey requirements that give the whole team one agreed direction.

Request website spec

What the website spec includes

Sitemap

The pages, navigation and routes the website needs.

Page briefs

The message, proof and next action for each page.

Build brief

Content, integration and measurement requirements for the build.

Recent Projects

Elderberry website, actual desktop screenshot. Open the live website.

Elderberry

Map the search, listings and guides into a clear website structure.

View website

NDIS Homes website, actual desktop screenshot. Open the live website.

NDIS Homes

Connect property information to a clear information-pack and enquiry route.

View website

Define your website with a spec.

Website spec

Fixed price

one website spec

For a new website, a new direction or a site with too little useful evidence to use as the basis for an audit.

Website objectives, audiences and sitemap

Page roles, content and conversion journeys

Design, integration and measurement needs

Requirements for the next design or build

Request website spec

A planning brief for one website. Copy, design and build are scoped separately.

Website audit

Review it first

An alternative entry point

If an existing website has useful pages and performance evidence, start by comparing its current state with your goals.

Website roles and enquiry journeys

Available performance and tracking evidence

Ranked current-to-goal gaps

Recommendations before planning changes

View website audit

From your website goal
to a shared build brief.

DISCOVER

Your input

Share the website brief

Share audiences, goals, assets and constraints.

An agreed website specification scope

ASSESS

Our process

Define structure and requirements

We map the site and define what its pages must do.

A sitemap, page briefs and requirements

HANDOFF

Your next move

Agree the next stage

Use the spec to scope a separate design or build.

An agreed target for the next build decision