Audit Ads

Review the system behind your ad spend: campaigns, audiences, allocation and measurement. Get evidence-led priorities, with a clear view of what the data can and cannot support.

Request ads audit

What the ads audit includes

Campaign review

How audiences, placements and spend fit the campaign objective.

Measurement review

Which evidence is useful and where tracking leaves gaps.

Recommendations

Budget, targeting and campaign changes to consider first.

Ad campaign examples

Campaign creative

Placeholder for approved ad assets

Campaign case study

Reserved for real campaign creative and verified results.

Campaign objective

To be added with the campaign.

Outcome

To be added with source evidence.

Start with an ads audit.

Ads audit

Quoted

to agreed scope

A review of your media-buying system, including campaign setup, allocation, testing and the evidence used to judge results.

Campaign, audience and placement review

Budget allocation and testing history

Performance and measurement limitations

Ranked priorities and recommended media plan

Request ads audit

Ads spec

Plan the system

A separate planning service

Turn agreed priorities into a fixed-price spec for one campaign or ad set, covering budget, structure and measurement.

Scope and fee are agreed separately.

Platform, audience and channel strategy

Budget and campaign architecture

Testing and optimisation decision rules

Conversion events, KPIs and reporting

View ads spec

From ad account evidence
to a practical media plan.

DISCOVER

Your input

Share the campaign context

Share platforms, spend context and the ad goal.

An agreed account and campaign scope

ASSESS

Our process

Review the buying system

We review campaigns, budgets and measurement.

Evidence-led findings and ranked priorities

HANDOFF

Your next move

Choose the media changes

Choose changes or a separately scoped ads spec.

A recommended direction for the media plan