Spec Ads

Define how paid media should reach the right audience and support your business goal. Get a campaign structure, budget approach, testing plan and measurement requirements before launch.

Request ads spec

What the ads spec includes

Media plan

Channels and audiences suited to the offer and goal.

Campaign plan

Account structure, budget allocation and the first tests.

Measurement plan

Conversion events, reporting and rules for reviewing performance.

Ad campaign examples

Campaign creative

Placeholder for approved ad assets

Campaign case study

Reserved for real campaign creative and verified results.

Campaign objective

To be added with the campaign.

Outcome

To be added with source evidence.

Plan one campaign or ad set.

Ads spec

Fixed price

one campaign or ad set

One agreed campaign or ad set specification, with audience, budget, testing and measurement requirements before launch.

Platform, audience and campaign or ad-set structure

Budget allocation and test priorities

Conversion events and reporting requirements

Launch, review and optimisation rules

Request ads spec

Planning only. Creative production, ad spend, setup and ongoing management are separate.

ALREADY RUNNING ADS?

Ads audit

Review them first

An alternative entry point

If campaigns already have useful history, review spend, targeting and measurement before defining a replacement plan.

Account and campaign structure review

Budget, audience and delivery evidence

Tracking gaps and test priorities

Recommendations grounded in campaign history

View ads audit

From a campaign goal
to a practical media plan.

DISCOVER

Your input

Share the campaign context

Share the offer, audiences, budget and goal.

An agreed media planning scope

ASSESS

Our process

Define the media system

We plan targeting, spend, tests and measurement.

A campaign plan and launch requirements

HANDOFF

Your next move

Agree the next stage

Scope setup and campaign management separately.

A clear brief for campaign execution