Specifications
Specifications
Specifications
Set the scope, structure and content before your website, campaign or creative work is built.
Set the scope, structure and content before your website, campaign or creative work is built.
What a spec gives you
What a spec gives you
What a spec gives you
A brief that defines the structure, content and requirements for the next website, page, campaign or creative project.
A brief that defines the structure, content and requirements for the next website, page, campaign or creative project.
Choose your spec scope
Choose your spec scope
Choose your spec scope
Define how the pages work together.
For a website, the Spec connects page roles, content requirements and enquiry routes before build.
Offer hub
Website
Page
Ads
Creative
Scoped enquiry
When to start with a Spec
When to start with a Spec
When to start with a Spec
Start with the decision the build needs to resolve, even when something already exists.
Start with the decision the build needs to resolve, even when something already exists.
A new offer needs a clear route.
A new offer needs a clear route.
Define the pages, messages and next steps people need before design or development begins.
Define the pages, messages and next steps people need before design or development begins.
The current setup cannot guide the next move.
The current setup cannot guide the next move.
Set the intended structure and requirements when the available evidence is too limited to establish a direction.
Set the intended structure and requirements when the available evidence is too limited to establish a direction.
Media or creative work needs a usable brief.
Media or creative work needs a usable brief.
Define channels, audiences and budgets for Ads, or hooks, formats and asset requirements for Creative.
Define channels, audiences and budgets for Ads, or hooks, formats and asset requirements for Creative.
Unsure what spec fits?
Unsure what spec fits?
Unsure what spec fits?
Tell us what you’re working towards. We’ll help choose the spec and scope that fit your project.
Common questions
Common questions
Common questions
Can I request a Spec for something that already exists?
Should I choose Website or Page?
Is implementation included?
What is the difference between Ads and Creative?
What do I need to provide?